What’s Included in a Travel Franchise

Starting a travel business is exciting, but knowing exactly what’s included in your franchise package makes all the difference. Cruise Planners Franchise gives you everything you need to launch and grow a successful home-based travel agency, even if you’re brand new to the industry.

From world-class technology and award-winning marketing tools to personal coaching, training, and community support, your franchise comes fully equipped to help you start strong and scale fast. Unlike independent agencies, you’ll have proven systems, brand recognition, and business development resources from day one; all designed to help you turn your passion for travel into profit.

Setting You Up for Success as a Travel Agent

Starting your own travel agency can feel overwhelming — but with Cruise Planners®, you’ll never start alone. Our business model is designed to help new and experienced entrepreneurs launch confidently, backed by decades of industry expertise and the full support of our award-winning franchise network.

Whether you’re transitioning from another career or ready to turn your passion for travel into a business, our home-based travel franchise model gives you the foundation to thrive. You’ll receive training, cutting-edge tools, and continuous coaching that empower you to build your brand and grow your client base from day one.

Curious how it all fits together? Learn more about what’s included in the Cruise Planners model and discover why so many entrepreneurs choose this proven system to start their travel franchise.

Everything You Need to Succeed as a Travel Business Owner

We offer the tools, training, and support to help you build a strong foundation and achieve long-term success. Click through our interactive video to see how our proven approach sets you up for success every step of the way:

The Five Pillars of Success at Cruise Planners

Every Cruise Planners franchise is built on a foundation of five powerful pillars, each one designed to help you grow faster, earn more, and enjoy lasting success as a travel business owner. These aren’t just features; they’re your competitive edge in the travel industry.

1. Technology

Our award-winning technology gives you everything you need to manage your clients, bookings, and marketing from one platform. With AI-driven tools, mobile apps, and an integrated CRM, you can work smarter and deliver an exceptional customer experience.
Learn how our travel franchise model makes it easy to manage your business anywhere.

2. Marketing

From free email campaigns to customized print materials and social media support, Cruise Planners® provides done-for-you marketing that builds awareness and keeps you top of mind.
See how our low-cost franchise opportunity includes marketing valued at thousands annually.

3. Business Development Coaching

You’re never in business alone. Our coaches and care team provide 1:1 support, help you set goals, and offer guidance to keep your business growing.
Discover how our business coaching and training programs prepare you for long-term success.

4. Training & Events

Comprehensive training, hands-on workshops, and national conferences keep you at the top of your game. You’ll gain insider insights, connect with suppliers, and learn from industry leaders.
Learn how to start your home-based travel agency with full training and support.

5. People & Culture

Join a network of like-minded entrepreneurs who share your passion for travel and business success. Our inclusive, collaborative culture celebrates innovation, diversity, and community impact.

See why Cruise Planners is recognized as one of the best travel franchises to own.

Together, these five pillars give you everything you need to build a thriving, future-ready travel business — backed by a brand with more than 30 years of proven success.

Powering Your Travel Business With Smart Technology

Technology is at the heart of what makes Cruise Planners® one of the best travel franchises in the U.S. Our advanced systems make it easier to manage bookings, clients, and marketing — all from one simple dashboard. You don’t need to be a tech expert; our platform is built for ease of use and efficiency, helping you automate repetitive tasks so you can focus on growing your business.

From AI-powered tools that simplify marketing and lead management to mobile-friendly features that let you run your business from anywhere, Cruise Planners gives you the technology to compete at the highest level.

If you’re exploring what’s included in a travel franchise and how technology drives profitability, check out our guide on how to start a home-based travel agency franchise today

For Travel Advisors

Integrated propriety AI suite, including Ask Maxx and Maxx Intelligence, delivers real-time insights, AI-driven content generation, and mobile accessibility—empowering you to work smarter from anywhere.

CP MAXX: A sophisticated Customer Relationship Management (CRM) tool and LIVE inventory online booking system
Fully functional mobile app so you can manage your business from anywhere
Group registration tools to maximize your sales revenue
Online, on-demand training for travel advisors
Cruise Watcher: checks for new itineraries and price reductions to get the best deal for your clients
Triggered emails: hands-free email program to keep you connected to your clients
Your own personalized website – not a page on a corporate site
Branded vendor pages let you showcase top supplier partners
Eliminate manual data entry by pulling package bookings directly from VAX VacationAccess into CP Maxx, saving you time and effort
Eliminate repetitive typing with Maxx Snippets, allowing you to create a personalized library of frequently used text blocks, manage and share them with other advisors

For Your Clients

Online portal for your clients to manage their trips
Clients can book directly through your website

Mobile app to book trips, see upcoming trip information and access destination guides

Clients

LivePlanner for Groups lets families, friends, and travel groups collaborate in real time, making it easy to explore and plan vacations together from anywhere.
Loyalty Loop automatically gathers client reviews and testimonials through post-trip surveys in triggered emails, tracks your Net Promoter Score, and turns happy clients into your biggest promoters.

Your success as a travel advisor depends on the tools you have at your fingertips — and Cruise Planners delivers. Every feature, from AI-driven marketing to our integrated CRM and mobile app, is designed to save you time and boost your earning potential.

Want a step-by-step look at how to use these tools to launch your business? Read our full guide: 10 Steps to Start a Profitable Home-Based Travel Agency.

If you’re comparing franchise costs or wondering what your startup investment includes, explore our detailed breakdown of the Cruise Planners franchise fee and initial investment

Award-Winning Marketing That Grows Your Business

Marketing is one of the biggest challenges new business owners face, but at Cruise Planners®, you never face it alone. Every franchise owner gains access to professional, done-for-you marketing designed to attract clients, build trust, and grow sales.

Our in-house marketing team handles everything from strategy to execution, giving you time to focus on what you love most, selling travel and serving your clients.

Here’s what’s included in your Cruise Planners marketing package:

Automated Email Campaigns: Consistent, beautifully branded emails keep you top of mind with clients.
Customizable Direct Mail: Professionally printed, ready-to-send marketing pieces that reach travelers in your area.
Social Media Management: Eye-catching graphics, posts, and campaigns to build your online presence.
Luxury Newsletters: High-end, client-facing content designed to inspire bookings and repeat business.
Analytics & Insights: Built-in performance tracking helps you see what’s working and refine your marketing strategy over time.

Cruise Planners’ marketing support isn’t just a benefit; it’s a game-changer. Most independent travel agents spend thousands each year on marketing tools, but with Cruise Planners, it’s all included.

Our approach combines automation with personalization, ensuring every campaign feels like you. And because our marketing integrates seamlessly with our proprietary CRM and mobile app, following up with leads is easier than ever.

If you’re researching what’s included in a travel franchise, Cruise Planners stands out for offering award-winning marketing and lead generation support that helps new agents start strong and scale fast.

Explore more about how our low-cost franchise opportunity and home travel business model empower you to succeed from day one.

Want to see how Cruise Planners’ marketing compares to competitors? Read our full guide: How to Start a Home-Based Travel Agency Franchise Today.

Business Development Coaching That Fuels Your Success

Running your own travel business doesn’t mean doing it alone. At Cruise Planners®, every franchise owner is paired with an experienced Business Development Coach and supported by our dedicated Care Team — your built-in partners in success. From your first day of training to your first sale (and every milestone after), you’ll have experts guiding you every step of the way.

Our coaching model is designed to help you master every aspect of your travel franchise, from marketing and technology to client service and business growth. This is what sets Cruise Planners apart from other travel franchise opportunities, personalized support that helps you grow faster and smarter.

Care Team

Motivation and sales techniques, business plans
Liaison between vendor and agent
Troubleshooting and problem resolution
Assist with CP tools, marketing and accounting
Providing ongoing training via webinar series

Business Development Coach

Identify areas of growth during coaching calls
Provide updates on CP product enhancements
Website configurations assistance
Business networking and marketing strategies
Increase group knowledge
Communicate new initiatives
Goal setting and tracking

Why Coaching Matters for Franchise Owners

Business coaching isn’t just about accountability; it’s about acceleration. Cruise Planners’ Business Development Coaches combine data-driven insights with real-world travel industry experience to help you:

Strengthen your sales pipeline and boost profitability.
Identify growth opportunities through one-on-one strategy sessions.
Gain practical knowledge on managing operations, finances, and customer service.
Leverage tools and marketing systems to simplify day-to-day tasks.
Build confidence as a franchise owner while maintaining work-life balance.

This ongoing mentorship ensures you’re never left figuring things out on your own. You’ll always have a trusted partner invested in your growth and equipped with the tools to help you thrive.

If you’re exploring what’s included in a travel franchise, this level of hands-on coaching and care is what makes Cruise Planners the best low-cost franchise opportunity for those who want to launch confidently.

Learn more about how our travel franchise model supports you every step of the way, or see how new agents get certified faster through the Travel Agent Certification Program.

Training & Events That Turn Beginners Into Experts

At Cruise Planners®, we believe the best travel franchise owners are made through education, not guesswork. That’s why our training and events program is designed to take you from aspiring entrepreneur to confident travel professional — even if you’re starting with zero experience.

Our goal is simple: to equip every Cruise Planners franchise owner with the skills, tools, and insider knowledge needed to build a thriving business from day one.

STAR University: Your Launchpad to Success

Every new franchise owner attends STAR University, a six-day, in-person travel agent training held in sunny Fort Lauderdale, Florida. You’ll learn from industry veterans and Cruise Planners’ leadership team as they walk you through:

Travel booking systems and partner relationships
Client management best practices
How to market your travel business effectively
Sales strategies used by top-performing agents

The training doesn’t end there, you’ll continue with a seven-week post-graduation webinar series designed to turn your first lessons into lasting success.

Ongoing Education and Networking

The travel industry is always evolving, and we make sure you evolve with it. Cruise Planners offers year-round development opportunities that keep you ahead of trends and competitors:

Regional Bootcamps — Hands-on workshops to refine sales and marketing strategies.
Annual Convention — Connect with other franchise owners, meet top suppliers, and learn from keynote speakers and panels.
Virtual Learning — Stay sharp with live and on-demand sessions through our proprietary Cruisitude® Academy.
FAM Trips (Familiarization Travel) — Exclusive, educational travel experiences to help you better serve clients.

Training That Fits Every Learning Style

Whether you prefer hands-on workshops, virtual learning, or one-on-one mentoring, our comprehensive training system adapts to your schedule and experience level. The goal? To make sure every franchise owner feels confident, connected, and ready to sell travel.

Discover how Cruise Planners’ training helps franchise owners build long-term success. Explore our home-based travel business model and learn what’s truly included in a travel franchise.

Want to get a head start? Read our in-depth guide: 10 Steps to Start a Profitable Home-Based Travel Agency

People & Culture: The Heart of the Cruise Planners Franchise

Behind every successful Cruise Planners® franchise is a supportive, vibrant community. Our culture is built on connection, collaboration, and celebrating wins — both big and small. From our leadership team to our newest franchise owners, everyone shares one goal: helping you grow your travel business while living life on your own terms.

A Culture That Invests in You

Cruise Planners believes that people drive performance. That’s why we’ve built a franchise culture centered on mentorship, inclusion, and innovation. Whether you’re launching your first business or transitioning from another career, you’ll find a network that genuinely wants to see you succeed.

Franchise owners benefit from:

Peer Collaboration: Connect with a nationwide community of passionate travel advisors who share insights and referrals.
Recognition & Rewards: From our Top Producers program to industry-leading awards, Cruise Planners celebrates success at every level.
Inclusive Values: Diversity, equity, and inclusion are at the heart of our mission — empowering entrepreneurs from all backgrounds to thrive.
Philanthropic Spirit: Through CP Cares, our franchise family has raised millions to support meaningful causes and local communities.

Award-Winning Leadership and Reputation

Our people first approach has earned recognition across the industry. Cruise Planners has been consistently ranked among the best low-cost franchise opportunities by Entrepreneur and recognized by Franchise Business Review as a top franchise for women, veterans, and innovation.

This strong foundation of credibility and trust gives new franchise owners confidence knowing they’re joining a brand that’s respected, ethical, and future focused.

A Community That Grows Together

The Cruise Planners community doesn’t stop at training, it continues through annual conventions, regional meetups, and online collaboration hubs. It’s where lifelong friendships form and where new ideas become growth opportunities.

That sense of belonging is what makes Cruise Planners stand apart. You’re never in business alone, you’re part of a culture that celebrates creativity, learning, and shared success.

Want to see what makes our franchise community so special?
Explore how our travel franchise business model supports every owner or read our feature on how to start a home-based travel agency franchise today.

Ready to Start Your Journey with Cruise Planners?

You’ve seen what’s included, now it’s time to experience it for yourself. From world-class technology and personalized business coaching to unmatched training and community support, Cruise Planners gives you everything you need to start your own travel agency with confidence.

Whether you’re exploring a new career path or ready to expand your entrepreneurial horizons, Cruise Planners’ proven franchise business model is your gateway to independence, flexibility, and financial growth.

Start your travel business on your terms, supported by award-winning tools, a trusted brand, and a network of passionate travel advisors who’ve turned their dreams into thriving businesses.

Download your Cruise Planners Franchise Guide to learn more about how to become a Cruise Planners franchise owner today.
Or explore the next step in your journey:

Starting a Travel Franchise with Cruise Planners FAQs

What do you get when you buy a home-based franchise?

When you invest in a Cruise Planners travel franchise, you get a complete business-in-a-box — including booking technology, marketing tools, client management systems, training, and ongoing support. You can run your travel business from home with everything you need to sell cruises, resorts, tours, and more.

How do I start a travel agency from home with no experience?

You don’t need travel industry experience to become a successful travel agent. Cruise Planners provides full training through STAR University and Cruisitude® Academy, so anyone can learn how to start and grow a home-based travel agency. Learn more in our guide: How to Start a Home-Based Travel Agency Franchise Today.

What is included in a low-cost travel franchise package?

A low-cost franchise like Cruise Planners includes everything from training and technology to done-for-you marketing and one-on-one coaching. It’s designed to give new franchise owners an affordable, turnkey business model. See what’s included in our low-cost franchise opportunity.

How much does it cost to start a travel franchise business?

Most home-based travel franchises cost between $8,000 and $15,000 to start. Cruise Planners’ franchise fee is just $8,995 (discounted from $10,995), making it one of the most affordable travel franchises in the U.S. The fee includes training, technology, and ongoing business development support.

Can I make money as a home-based travel agent?

Yes. Travel agents earn commissions from every trip they book — including cruises, hotels, resorts, and tours. Cruise Planners franchise owners earn some of the highest commissions in the travel industry while working from home or anywhere they choose.

What kind of support do travel franchise owners receive?

Franchise owners receive continuous business coaching, access to exclusive marketing campaigns, and world-class technology to manage their bookings and clients. You’ll also join a nationwide network of experienced advisors for ongoing learning and support.

Is Cruise Planners the best home-based travel franchise to own?

Cruise Planners has been ranked the #1 travel franchise by Entrepreneur every year since 2002. With its low startup costs, strong reputation, and full training and support, it’s one of the best travel franchises for beginners and experienced entrepreneurs alike.

How do I know if a travel franchise is right for me?

If you love travel, enjoy helping others, and want to work from home with flexibility and independence, a travel franchise can be a great fit. Explore our guide to starting a profitable home-based travel agency to see what the journey looks like.

Don't just take it from us. Hear what our franchise owners have to say about our award-winning tools and programs.

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What's Included in a Travel Franchise With Cruise Planners