Cruise Planners Franchise Royalty Fee

Travel Franchise Royalty Fee Explained: What You Pay, What You Keep, and How It Works

When you explore how to start your own home-based travel agency franchise, you deserve transparency about how every dollar works. That’s why our royalty structure is designed to reward performance — not penalize growth.

At Cruise Planners, our royalty fee applies only to commissionable revenue, not total sales. Even better, it decreases as your business grows. This means the more you sell, the more you keep. Our model empowers franchise owners to earn more over time, making Cruise Planners one of the most affordable and scalable travel franchise opportunities in the industry.

 

How Our Royalty Fee Works

Let’s look at a simple example that shows how our royalty structure works and how it rewards your success.

Example: $10,000 Commissionable Booking

• Trip Total: $10,000 (excluding taxes, port fees, and other non-commissionable items)
• Supplier Commission: 18% = $1,800 total commission
• Cruise Planners Royalty: 3% of $10,000 = $300
• Franchise Owner Earnings: $1,500

As your annual sales increase, your royalty fee decreases — down to 0% for our top producers.

Cruise Planners Royalty Fee Breakdown

Commissionable Revenue

Average Supplier Commission

Royalty Fee

Commission Earned by Owner

Notes

$10,000

18%

3%

$1,500

Example booking: $1,800 commission; $300 retained as royalty; $1,500 paid to franchise owner.

$500,000 (annual)

~18%

↓ 2%

Higher net income

Royalty drops once $500K in commissionable sales is reached.

$750,000 (annual)

~18%

↓ 1%

Higher profit margin

Additional incentive tier for growing producers.

$1M+ (annual)

~18%

0%

Full commission retained

Royalty eliminated for $1M+ producers.

 

Key Takeaways:


• We apply our royalty fee only to commissionable revenue, not to total trip value.
• Our percentage decreases as your annual sales grow, rewarding performance.
• Once you reach $1M+ in annual sales, your royalty fee drops to 0%, allowing you to keep 100% of your commissions.

Why We Use a Tiered Royalty Model

We designed our royalty model to support your success, not limit it. By tying the fee to production and reducing it as you grow, we ensure that your hard work directly increases your bottom line.

Our approach:


Encourages growth: Every new client booking helps reduce your royalty rate.
Creates fairness: Franchise owners contribute based on performance, not size.
Supports reinvestment: Lower fees free up resources for marketing, events, and business development.

It’s one of the many reasons we’ve been recognized as the #1 Travel Franchise by Entrepreneur Magazine for 18 consecutive years.

How Our Commission Structure Supports Your Franchise Growth

At Cruise Planners, our commission structure and franchise fees are built around one goal — helping you succeed. We believe that when you focus on growing your business, you shouldn’t be weighed down by complicated commission plans, surprise costs, or high transfer fees. Instead, we’ve designed a simple and transparent system that rewards performance and supports your long-term growth.

Our tiered commission plan ensures your commissionable revenues directly reflect your effort and results. As your sales performance increases and you reach new sales goals and sales targets, your royalty percentage decreases — giving you more control over your income. Unlike variable pay or straight commission plans, our model offers predictable earnings with plenty of opportunity to boost your profit through upsells, cross-selling, and client referrals.

Because every Cruise Planners franchise operates with a clear revenue commission structure, you always know where you stand. You can track your sales cycle, monitor transaction volumes, and measure On-Target Earnings based on your gross sales revenue — all while building a sustainable, home-based business that grows with you.

We designed our financial model to make your path to success straightforward: low franchise fees, strong support, and a commission system that rewards the effort you put in. As you reach each milestone, you’ll see the results in your bottom line — and we’ll be right there to celebrate your success along the way.

Our Commitment to Transparency and Partnership

Cruise Planners is built on trust, integrity, and partnership. We believe in giving our franchise owners every detail they need to make informed decisions — including clear financial expectations.

Every franchise owner receives full access to our Franchise Disclosure Document (FDD) and personalized guidance from our Franchise Development Team to understand startup costs, ongoing fees, and earning potential.

To learn more about investment details, visit our Low-Cost Travel Franchise Overview or start your journey through our How to Start Your Travel Franchise guide.

 

Franchise Royalties FAQs   

Our royalty fee ranges from 3% down to 0%, depending on your annual commissionable revenue. It applies only to commissionable sales such as cruises, tours, and resorts — never to taxes, port fees, or non-commissionable charges.

Your royalty automatically decreases as your commissionable revenue grows: 3% starting rate, 2% at $500K, 1% at $750K, and 0% once you reach $1M+.

No. We only charge royalties on commissionable revenue, ensuring that your profits reflect your true production.

Many travel franchises charge a flat percentage on all sales. Our model is performance-based, which means our top producers pay 0% and keep all commissions — a structure that’s both fair and motivating.

All financial information, including our royalty structure and investment breakdown, is available in the Franchise Disclosure Document (FDD) provided after you submit a request through our Start Your Travel Franchise page.

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