Setting You Up for Success as travel agent

Start your own travel agency and hit the ground running

At Cruise Planners, we are dedicated to helping you start your own business at home by creating a strong foundation and providing you the tools and training to achieve sustained success. To do that, we focus on what we like to call our Five Pillars of Success.


The Five Pillars of Success

Click the icons below to learn how our award-winning technology, marketing, business coaching, training and our people & culture can help you build a successful travel advisor business.










5-Jan-20-2023-03-57-40-7495-PMPeople and Culture


Cruise Planners technology is turning heads. From our innovator awards within the travel industry to franchise specific accolades, our technology team is constantly creating and updating tools to help travel franchise owners be more efficient and successful.

For Travel Advisors

Travel Advisors
  • CP MAXX: A sophisticated Customer Relationship Management (CRM) tool and LIVE inventory online booking system
  • A fully functional mobile app so you can manage your business from anywhere
  • Your own personalized website – not a page on a corporate site
  • Group registration tools to maximize your sales revenue
  • Cruise Watcher: checks for new itineraries and price reductions to get the best deal for your clients
  • Triggered emails: hands-free email program to keep you connected to your clients
  • Online, on-demand travel advisor training
  • Amazon Alexa skill: manage client bookings and information through voice-activated commands – an industry first!

For Your Clients

  • Clients can book directly through your website
  • Online portal for your clients to manage their trips
  • Mobile app to book trips, see upcoming trip information and access destination guides
  • Amazon Alexa skill: clients can link their MyTrips account to countdown to vacation, ask about final payment, itinerary details, contact you and more

Alexa Devices


The Home Office marketing team will make your first step into marketing your new business seem effortless with the hottest tools in the industry.

  • Customized free direct mail pieces – designed, printed and mailed for you, valued at more than $3,000 annually*
  • Free weekly email blasts to clients featuring deals and specials
  • Free bi-weekly luxury-focused e-newsletter
  • Free print-on-demand marketing and communications tool
  • Segmentation data on your clients to assist in more targeted marketing efforts
  • Free social media management program to help you create a stronger and more professional online footprint
  • Travel Weekly Magellan and Addy award-winning advertising programs – more awards than any other travel host/franchise

* Participation in Full Sails program required

Business Development Coaching

The business development team is focused on training you on tech tools, product knowledge, creating a marketing plan, setting goals and so much more to help you be successful as a home-based travel agent. We freely give advice, high-fives and are your “phone-a-friend" lifeline!

Care Team

  • Motivation and sales techniques, business plans
  • Liaison between vendor and agent
  • Troubleshooting and problem resolution
  • Assist with CP tools, marketing and accounting
  • Providing ongoing training via webinar series

Business Development Coach

  • Identify areas of growth during coaching calls
  • Provide updates on CP product enhancements
  • Website configurations assistance
  • Business networking and marketing strategies 
  • Increase group knowledge 
  • Communicate new initiatives
  • Goal setting and tracking

Training / Events

We provide several training opportunities every year in the forms of virtual, in-person and experiential training to ensure you have the knowledge necessary to be successful as a home-based travel agent.

  • STAR University (New franchise training): comprehensive six-day program in Fort Lauderdale featuring tailored seminars and workshops, networking and two ship tours
  • CP Genie:  Robust intranet with an extensive library of additional training courses, FAQs, and tutorials to help you succeed
  • Annual Convention: featuring travel advisor panels, executive presentations and partner sessions on new products
  • Seminars at sea: immersive program allowing you to learn about the cruise product first-hand
  • Regional boot camp training : designed to help you find ways to improve and grow your business, share ideas and expertise with your fellow franchisees and Cruise Planners team
  • Fam trips: exclusive familiarization trips through various destinations in conjunction with preferred land, hotel and destination partners
  • Intensive Luxury & Land Vacation Training: including industry executives and a focus on giving you ideas and a guide to grow your luxury and land business.

People & Culture

Our fifth Pillar of success is our People and Culture. It is the cornerstone from which our organization makes decisions and ensures that inclusivity and diversity are at the forefront. At Cruise Planners, our culture promotes positivity and Cruisitude, our trademarked “state of mind” that encapsulates what it means to be a part of this great industry.
  • Franchise Business Review ranked Cruise Planners as #3 in the top 200 overall franchises, in addition to being named a Best Low-Cost Franchise, Top 50 Franchises for Veterans, Culture100, Best Innovation and Top 50 Franchises for Women
  • Cruise Planners is committed to giving back, and our philanthropic organization, CP Cares, has helped to raise over $2 million dollars to various community efforts
  • Diversity, equity, and inclusion are our priority
  • Voted “Best Place to Work” by the South Florida Business Journal
  • Cruise Planners partnered with the Dan Marino Foundation to provide a comprehensive internship experience to prepare young adults of various abilities for independence
  • Cruise Planners named 2020 Coolest Office by South Florida Business Journal

Don't just take it from us. Hear what our franchise owners have to say about our award-winning tools and programs.