Executive Team

Our executive team has hundreds of years of experience in the travel industry, and they’re much more than just figure heads. Each one is actively involved in the business on a daily basis and dedicated to your success. Get to know them during our trainings, convention, bootcamps, agent summits, weekly webinars- the list goes on and on. Quite simply, they are here for you!

Michelle Fee
Michelle Fee
Chief Executive Officer and Founder
Long before home-based businesses were even heard of, Michelle Fee, a young mom, travel advisor, and visionary founded Cruise Planners, an unconventional business model designed to change the travel world. Read More
Vicky Garcia
Vicky Garcia
Chief Operating Officer and Co-Owner
In Memoriam
June 21, 1966 - August 14, 2022

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Brian Shultz
Brian Shultz
Chief Information Officer
As the resident tech guru, Brian Shultz oversees all the technological innovations developed at Cruise Planners. Under Brian’s decade of leadership, Cruise Planners IT team has grown from a few Read More
Theresa Scalzitti
Theresa Scalzitti
Chief Sales Officer
Theresa Scalzitti chose to bring her talents to Cruise Planners after a two-decade-long career at Royal Caribbean Cruises Ltd. where she championed travel advisors. In her previous role at Royal Read More
Scott Koepf
Scott Koepf
Senior Vice President of Strategic Development
Scott Koepf is Senior Vice President of Strategic Development with Cruise Planners supporting the growth of the Cruise Planners® network by leading the Training and Events teams and exploring new Read More
Ana Parodi
Senior Vice President of Marketing
Ana’s ability to bring a group together to accomplish a project while multitasking is a talent she mastered while raising 3 kids. Read More
Phil Guerra
Vice President of Technology
Phil Guerra is the Vice President of Technology at Cruise Planners. Known as the Taskmaster, Phill’s top goal is to provide our Travel Advisors with the tools they need to succeed. Read More

Franchise Development Team

Our franchise development team is the most experienced and knowledgeable in the industry. They are here to guide you through the travel franchise process and see how Cruise Planners can be the perfect match for your lifestyle and goals.

Dan Hicks
Dan Hicks
VP, Franchise Development
16 years in Franchise Sales & Development. Previous executive positions with Lady of America Fitness Centers, NutriSystem, and Kenny Rogers Roasters. Favorite Vacation Spot: It’s a toss-up between Barcelona, Spain; Read More
Katja Rosado
Senior Franchise Operations Manager
Hobbies: Traveling, spending time with my husband and 2 kids. Favorite Vacation Spot: Spain and going on a cruise. Bucket List: Tour through Europe with the Family, California wine tour. Cruisitude™: Dream BIG Read More
Mark Junette
Franchise Development Manager
Mark Junette joins Cruise Planners with over 25 years of Sales & Marketing experience in the travel industry and has worked as an advocate for agencies with travel companies such as Collette Tours, Contiki Vacations, and SCENIC Luxury Cruises & Tours Read More
Jessica Lainez
Franchise Development Coordinator
Hometown: Mexico City. Hobbies: Working out, traveling, and spending time with my family & friends. Favorite Vacation Spot: Mexico City (For now, until I explore more of Mexico). Bucket List: Mediterranean cruise, Egypt & Tokyo. Fun facts: I ran a 5k in 27 minutes once upon a time. Read More