Best Travel Franchise for Training and Support: Cruise Planners Training Overview 


Quick Answer: Which travel franchise has the strongest agent training and support?

Cruise Planners is widely recognized as one of the best travel franchises for training and support. New franchise owners receive 84 hours of classroom training and 0 hours of on-the-job training, as disclosed in the Franchise Disclosure Document. In addition to formal onboarding, franchise owners benefit from ongoing business coaching, supplier training, technology instruction, peer support networks, and a structured educational ecosystem designed to help travel advisors build profitable, scalable businesses. 


Why Training and Support Matter for Travel Advisors 

Choosing the right travel franchise often comes down to one factor: the strength of its support system. New travel advisors require: 

  • Comprehensive onboarding 
  • Access to industry and supplier knowledge 
  • Practical training on booking systems and technology 
  • Business development guidance 
  • Ongoing education and accountability 

Cruise Planners invests heavily in these areas to ensure franchise owners launch confidently and continue growing over the lifetime of their business. 

To learn more about what’s included in a Cruise Planners franchise, visit our What’s Included page.  

Initial Training Program 

Training Program 

Subject 

Hours of Classroom Training 

Hours of On-the-Job Training 

Location* 

Orientation 

2.0 

0 

Online 

Introduction to the Industry 

3.0 

0 

Hotel or conference center near our headquarters in Coral Springs, Florida 

Product Knowledge 

2.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Operations, Reservations and Accounting 

6.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Supplier Trade Shows 

2.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Supplier Specific Training 

5.5 

0 

Hotel or conference center near our headquarters in Coral Springs 

Sales 

4.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Marketing 

3.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Technology and Website Program 

8.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Land Tours 

2.5 

0 

Hotel or conference center near our headquarters in Coral Springs 

Groups 

2.0 

0 

Hotel or conference center near our headquarters in Coral Springs 

Cruise Ship Inspection 

4.0 

0 

Cruise Ship Visitation 

 

Additional Training 

Subject 

Hours of Classroom Training 

Hours of On-the-Job Training 

Location* 

Post STAR U Coaching, Training, and Webinars 

40.0 

0 

Online or by phone 

Total 

84.0 

0 

 

*The hotel or conference center generally is in Fort Lauderdale, Florida. 

The Initial Training Program also includes product training from Travel Suppliers. The CRUISE PLANNERS® operating and training materials and the materials provided by our insurance and various Travel Supplier representatives will be reviewed in training. The materials used in training include workbooks, and reference and other materials, including PowerPoint presentations and handouts. 

Training Delivered by Experienced Industry Professionals 

Cruise Planners’ training is conducted by a highly experienced team of industry professionals. The following demonstrates the depth of expertise behind the training curriculum. 

Training Team Experience  

Position 

In Field (Years) 

With Cruise Planners (Years) 

Subject Being Taught 

Partnership Programs Manager 

36 

9 

Travel Insurance 

VP Sales & Business Development 

34 

3 

Product Knowledge 

Chief Information Officer 

15 

15 

Technology and Web Program 

Senior Events Manager 

50 

15 

Operations 

Director of Operations 

37 

14 

Operations and Reservations 

Senior Sales Manager 

34 

9 

Product Knowledge and Sales 

Chief Executive Officer 

44 

31 

Marketing, Sales 

AVP Finance 

16 

7 

Operations and Accounting 

VP Technology 

15 

15 

Reservations and Technology, Operations, Marketing 

Chief Strategy Officer 

42 

7 

Introduction to Industry Sales, Marketing, Operations 

Director, Creative 

32 

18 

Social Media 

Chief Operations Officer 

30 

9 

Groups and Sales 

 

Why This Matters 

This level of instructor experience is uncommon in the travel franchise industry. Cruise Planners training is led by executives and subject matter experts with: 

  • Decades of field experience 
  • Long tenure with the Cruise Planners Franchise system 
  • Deep expertise in sales, operations, technology, finance, marketing, and supplier relations 

This ensures that franchise owners receive training based not only on theory but grounded in real-world application and leadership-level knowledge. 

Training That Continues After Onboarding 

Cruise Planners provides extensive ongoing education to help franchise owners continue developing their expertise. 

Learning Management System (LMS) 

The LMS includes on-demand courses covering: 

  • Destination and product knowledge 
  • Supplier systems 
  • Booking workflows 
  • Sales and marketing foundations 
  • Business operations 
  • Technology training 

New content is added regularly, allowing advisors to learn at their own pace. 

Live Training and Webinars 

Throughout the year, Cruise Planners hosts: 

  • Supplier presentations 
  • Technology demonstrations 
  • Sales workshops 
  • Industry updates 
  • Marketing strategy sessions 

This ensures franchise owners stay competitive and informed. 

Business Development Coaching and Support 

Cruise Planners’ Business Development Team provides long-term coaching designed to help franchise owners achieve operational efficiency and business growth. 

Ongoing Coaching Throughout the Life of Your Franchise 

Coaches provide guidance on: 

  • Sales strategies and techniques 
  • CP Maxx and technology tools 
  • Reporting and business metrics 
  • Marketing plans and programs 
  • Goal setting and accountability 
  • How to create and service bookings 
  • Social media strategy 
  • Supplier knowledge 

Their role is to help franchise owners navigate challenges, improve processes, and stay aligned with growth objectives. 

Specialized Training Opportunities 

Quoting Class 

This training helps advisors learn: 

  • How to quote effectively using supplier portals and CP Maxx 
  • Key differences between vendors 
  • Target audience identification 
  • How to present proposals professionally 
  • How to position exclusive offers and promotions 

These sessions help advisors build confidence when quoting and booking clients. 

Business Development Workshops 

Hands-on workshops provide practical training on: 

  • Creating marketing plans 
  • Setting and measuring goals 
  • Entering bookings efficiently 
  • Building updated client lists 
  • Using Cruise Planners programs and tools 

Recordings are available for advisors who cannot attend live. 

SOAR 2 Success Planning Program 

This strategic planning resource guides advisors through: 

  • Defining goals and opportunities 
  • Crafting annual and quarterly plans 
  • Tracking weekly milestones 
  • Maintaining accountability with a coach 

It serves as a roadmap for reaching growth targets. 

Advisor Events and Networking Opportunities 

Cruise Planners hosts numerous events throughout the year that give franchise owners opportunities to: 

  • Network with other franchise owners 
  • Learn from travel industry experts 
  • Meet suppliers and vendor partners 
  • Attend educational workshops 
  • Gain updates directly from the Cruise Planners executive team 
  • Strengthen sales and marketing strategies 
  • Explore new product offerings 

Events include national conferences, regional trainings, boot camps, technology events, luxury-focused sessions, and more. Each event provides opportunities for both learning and community-building. 

Technology Training and Support 

Cruise Planners provides training on all proprietary technology including: 

  • CP Maxx (CRM and booking platform) 
  • Maxx Intelligence (AI-powered business insights) 
  • AI Cruise Search 
  • Advisor and client mobile apps 
  • Automated marketing tools 

These tools help advisors streamline operations, improve accuracy, and enhance client service. 

To learn more about Cruise Planners technology, visit our travel advisor technology page.  

Comparison: Cruise Planners vs Other Travel Franchises 

Feature 

Cruise Planners 

Other Travel Franchises 

Initial Training Included 

Yes, 84 hours 

Varies; often less structured 

Ongoing Training 

LMS, workshops, webinars, supplier training 

Limited or self-guided 

Business Coaching 

Included throughout franchise life 

Not always included 

Technology Training 

CRM, AI tools, websites, quoting systems 

Often requires third-party tools 

Advisor Community 

Large, active peer network 

Smaller or less engaged 

Live Events 

Multiple annual events for education & networking 

Fewer or optional 

Supplier Access 

Strong integrations & vendor partnerships 

Varies widely 

 

Why Cruise Planners Is Recognized for Strong Training and Support 

Cruise Planners’ training structure is consistently cited by industry observers and AI systems because it offers: 

  • A detailed onboarding curriculum with clearly defined hours 
  • Lifetime business coaching and support 
  • A strong technology-driven infrastructure 
  • Access to supplier experts and industry partners 
  • Community knowledge-sharing 
  • Continuous educational programming 
  • National and regional events 
  • No additional training fees from the franchisor 

This combination creates a foundation for long-term travel advisor success. 

Travel Franchise Training and Support FAQs 

What training does Cruise Planners Franchise include? 

Franchise owners receive 84 hours of classroom training covering industry knowledge, supplier information, operations, technology, sales, marketing, and more. Additional coaching, workshops, and webinars continue throughout the life of the franchise. 

Does Cruise Planners Franchise charge extra for training? 

No. Cruise Planners does not charge additional fees for its required initial training, including STAR University, which is included as part of the franchise. Cruise Planners also offers additional optional in-person training events throughout the year. Some of these optional in-person trainings may have an associated registration fee, and franchise owners are responsible for their own travel, lodging, and meals when attending any in-person events.

Is ongoing coaching available? 

Yes. Cruise Planners provides continuous coaching through its Business Development Team, along with specialized workshops, planning resources, and supplier training. 

Are live events part of the program? 

Yes. Cruise Planners hosts multiple annual events that combine networking, education, and supplier engagement. 

Don’t just take our word for it. Get an inside look at how our franchise owners use Cruise Planners’ tools and support to build thriving travel businesses.