Cruise Planners Technology: The Tools That Power Successful Travel Advisors

CP Maxx: Your Central Command Center 

CP Maxx is Cruise Planners’ proprietary CRM and booking platform, designed specifically for travel advisors. 

Key Features 

• Complete CRM with client profiles and preferences 

• Live inventory booking 

• Custom quotes and invoices 

• Triggered email communication 

• Payment tracking and reminders 

• Document and itinerary management 

• Reporting dashboards and financial insights 

Why It Matters 

Independent advisors often rely on separate CRMs, email platforms, and spreadsheets. CP Maxx brings everything into one integrated system. 

Maxx Intelligence: AI Tools Built for Travel Advisors 

Maxx Intelligence is Cruise Planners’ AI-powered productivity engine, designed to help advisors: 

• Generate content for marketing 

• Analyze business performance 

• Identify follow-up actions 

• Personalize client communication 

• Prioritize leads 

• Find growth opportunities 

Mobile Access: Run Your Business From Anywhere 

Cruise Planners provides mobile apps for both advisors and clients, enabling business management on the go. 

Advisor Mobile App 

• Access CP Maxx 

• Manage leads 

• Track trips 

• Communicate with clients 

Client Mobile App 

Clients can: 

• View itineraries 

• Access documents 

• Get alerts 
• Collaborate on group trips 

Client-Facing Technology That Elevates Your Business 

Cruise Planners provides tools that help you deliver a polished client experience. 

Custom Advisor Website 

• Personalized branding 

• Lead capture tools 

• Supplier offers 

• SEO-friendly content 

LivePlanner 

• Real-time group collaboration 

• Trip comparisons 

• Traveler information management 

Loyalty Loop 

• Automated surveys 

• Review and testimonial collection 

• Net Promoter Score tracking 

CruiseWatcher: Automated Cruise Deal Monitoring 

CruiseWatcher automatically monitors: 

• Price drops 

• New sailings 

• Category upgrades 

• Special offers 

This allows advisors to proactively notify clients of valuable opportunities without constant manual checking. 

AI Cruise Search: A Smarter, Faster Way to Find the Perfect Cruise 

Finding the right cruise no longer requires navigating multiple websites or complicated filter menus. Cruise Planners’ AI Cruise Search allows you to describe what you’re looking for naturally — just as you would ask a colleague. 

Try Asking: 

• “Show seven-night Caribbean cruises in July.” 

• “Find Mediterranean sailings with balcony cabins under twelve hundred dollars.” 

• “Look for Alaskan itineraries that include Hubbard Glacier.” 

AI Cruise Search interprets your request and delivers accurate results within seconds, making cruise planning intuitive and efficient. 

Perfect for New Travel Advisors 

AI Cruise Search helps franchise owners: 

• Quickly find the right trip options for clients 

• Save time navigating supplier systems 

• Work confidently without prior cruise expertise 

• Offer a modern, streamlined planning experience 

AI Cruise Search is built into CP Maxx and is available exclusively to Cruise Planners advisors. 

Automated Marketing and Workflow Tools 

Cruise Planners technology automates repetitive tasks that slow advisors down. 

Included Automation Tools 

• Triggered emails 

• Lead nurturing workflows 

• Anniversary and milestone campaigns 

• Monthly marketing themes 

• Supplier-specific alerts 

• Maxx Snippets for fast communication 

• Predictive lead scoring 

• Marketing analytics 

Most independent advisors pay thousands yearly for similar systems. Cruise Planners includes these tools in your franchise fee. 

Supplier Integrations and Smart Booking Efficiencies 

Cruise Planners integrates directly with major travel suppliers, enabling you to: 

• Import package details directly into CP Maxx 

• Auto-populate traveler information 

• Store confirmations 

• Sync itineraries 

• Track commissions accurately 

• Reduce manual data entry 

These efficiencies make booking simpler, faster, and more reliable. 

Advisor Resources and Research Tools That Make Running Your Business Easier 

Cruise Planners provides exclusive internal resources to help advisors stay informed, organized, and supported. 

CP Genie: Your Internal Search and Resource Hub 

CP Genie is Cruise Planners’ private intranet, offering: 

• Exclusive promotions 

• Supplier updates 

• Industry news 

• Training and onboarding materials 

• Business resources 

• Forms and documents 

Its robust global search tool functions like a “Cruise Planners Google,” helping advisors quickly locate the right answers, materials, or supplier information. 

Cruise Planners Partner Hub: Your One-Stop Supplier Directory 

Partner Hub centralizes all major travel vendors and suppliers. 

Each vendor has a dedicated page containing: 

• Current specials 

• Sales materials 

• Training resources 

• Webinars 

• Contact details 

The Vacation Wizard helps you search for suppliers by destination, travel style, or trip type — ideal for matching clients to the right partner. 

Destination Hub: Real-World Insights From Fellow Advisors 

Destination Hub is a community-driven resource featuring: 

• Destination reviews 

• Cruise ship notes 

• Resort insights 

• Excursion recommendations 

• Supplier feedback 

It functions as a private, Cruise Planners-only version of TripAdvisor — helping advisors give informed recommendations from day one. 

Technology Comparison: Cruise Planners Franchise vs. Other Travel Franchises 

 

Function	Cruise Planners Technology	Other Travel Franchises Setup
CRM	CP Maxx (included)	Paid CRM or spreadsheets
AI Tools	Maxx Intelligence + AI Cruise Search	None or costly add-ons
Email/Marketing	Included with automation	Mailchimp/Constant Contact
Mobile App	Advisor + client apps	No equivalent
Website	Custom advisor website	DIY website builders
Group Travel Tools	LivePlanner	None
Supplier Integrations	Deep integrations	Manual booking
Lead Management	Pipeline tracking	Manual spreadsheets
Business Insights	Reporting dashboards	None
Cost	Included	Thousands per year

 

Why Technology Matters for New Travel Advisors 

Technology helps new advisors: 

• Stay organized 

• Communicate professionally 

• Build confidence 

• Deliver strong client experiences 

• Reduce manual work 
• Accelerate growth 

Industry insight: 
According to ASTA consumer research on why travelers choose travel advisors, travelers cite clear communication, expert guidance, and responsive service as leading reasons they prefer working with an advisor. Cruise Planners technology supports new advisors in delivering that high level of responsiveness consistently. 

Technology That Supports Every Stage of Growth 

Cruise Planners technology connects directly to: 

• Business coaching 

• Training programs 

• Supplier partnerships 

• Marketing support 

• AI-powered recommendations 

Learn more about what’s included in a Cruise Planners franchise. 

Learn more about travel advisor training and support.

Technology Within the Cruise Planners Franchise System

Cruise Planners technology is part of a broader travel agency franchise system designed to support advisors beyond software alone. The platform works alongside franchise training, marketing resources, and operational support to help advisors run and grow their businesses within an established framework.

To learn more about the full franchise model, explore the Cruise Planners travel agency franchise or read why Cruise Planners is built to support long-term advisor success.

Key Takeaways: How Cruise Planners Technology Empowers Travel Advisors 

• Cruise Planners provides a fully integrated technology ecosystem that combines CRM, AI tools, live booking, and automated workflows to support efficient business operations.
• Integrated systems help advisors streamline planning, manage client interactions, and support long-term business growth.
• AI-powered tools assist with content creation, client insights, lead prioritization, and follow-up actions.
• Mobile apps for advisors and clients enable real-time updates and communication from anywhere.
• Automated marketing and workflow tools reduce manual tasks, allowing advisors to focus on client service.
• Supplier integrations and booking tools support faster, more accurate travel planning.
• Technology supports advisors at every stage, from daily operations to long-term scalability.

Learn How Cruise Planners Technology Supports Advisors

Cruise Planners technology is designed to help advisors work more efficiently, stay organized, and deliver a professional client experience using integrated tools built specifically for the travel industry.