MORE THAN A HOST, A FAMILY THAT GROWS WITH YOU
Whether you’re brand new to travel or a seasoned advisor, Cruise Planners has been helping entrepreneurs build their dreams for more than 30 years. As the industry has evolved, we’ve led the way in travel technology so our franchise owners can focus on what matters most: building lasting relationships with their clients.
WHY WE'RE MORE THAN JUST A TRAVEL HOST
With a Cruise Planners franchise, you gain the strength of a nationally recognized travel agency franchise that instantly builds trust with suppliers and clients. While many agencies have come and gone, Cruise Planners has remained a trusted leader in travel, giving independent travel advisors:
- Exclusive supplier relationships and the highest commissions.
- Award-winning marketing programs and best-in-industry technology.
- World-class training and support
CRUISE PLANNERS RECOGNITION AND ACHIEVEMENTS
- 99% franchise owner satisfaction rating from Franchise Business Review (2025)
- Ranked #3 overall on Franchise Business Review’s Top 200 Franchises list (2022)
- Ranked #1 global seller for Sandals and Beaches Resorts
- Royal Caribbean’s Chairman’s Award recipient
- Carnival’s Pinnacle Award recipient
- Recognized in CLIA Hall of Fame for industry excellence
A CULTURE THAT FEELS LIKE A FAMILY
Even with more than 3,000 franchise owners and 150 Home Office employees, our founder, Michelle Fee, runs Cruise Planners with a small-business spirit. She still attends trainings, greets franchise owners at events, and ensures every advisor feels supported and heard.
This spirit of connection flows throughout the Cruise Planners community, creating a franchise family where collaboration, mentorship, and personal growth thrive.
TOOLS AND TRAINING TO HELP YOU THRIVE
“We design tools for travel advisors to help drive efficiency, giving them more time to sell and be successful.”
- CEO and founder, Michelle Fee.
At Cruise Planners, you’ll be backed by a dedicated 150-person Home Office team and a personal Business Development Coach. No travel experience required — we provide everything you need to start and grow your business.
Highlights:
- CP Maxx Technology Suite – CRM, booking system, task manager, and mobile app.
- AI Tools – Ask Maxx AI + CP Genie for real-time planning insights.
- STAR University – Six days of immersive, hands-on training in sales, systems, and marketing.
- Ongoing Education – Webinars, on-demand learning, and one-on-one coaching.
- Turnkey Marketing Programs – Done-for-you email, social media, and direct mail campaigns that save time and thousands in costs.
FREE RESOURCE: 10 MUST- ASK QUESTIONS
Choosing the right travel franchise can shape your success, and it's important to compare your options carefully. See how Cruise Planners stands apart from the rest with our free resource, “10 Must-Ask Questions Before You Join Any Travel Agency Program.” Before you commit, download this helpful guide to ensure you're making an informed decision.
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