2022

Black Travelers, what’s on their radar and where will they choose to spend over $109 billion of estimated revenue? We talked to a few of our most successful black franchise owners, Isaiah & Deborah Banks, Leslie Richardson and Val Dorsey about what destinations black travelers are interested in for 2022. According to the Mandala Research Firm, 17% of African Americans take one or more international trips and travel locally more than six times per year. That equates to over $109.4 billion dollars in travel and an untapped market with an exponential amount of potential for advisors to lean into.

Every year when the clock strikes midnight on December 31st, we know it’s the beginning of a fresh slate and a chance to start anew. Although we can make changes anytime, there’s something about a clear demarcation that gets our brain wired to make resolutions and take action.