small businesses

Black Travelers, what’s on their radar and where will they choose to spend over $109 billion of estimated revenue? We talked to a few of our most successful black franchise owners, Isaiah & Deborah Banks, Leslie Richardson and Val Dorsey about what destinations black travelers are interested in for 2022. According to the Mandala Research Firm, 17% of African Americans take one or more international trips and travel locally more than six times per year. That equates to over $109.4 billion dollars in travel and an untapped market with an exponential amount of potential for advisors to lean into.