Marketing tools

In the Harvard Business Review, Marketing Guru, Theodore Levitt, describes the art of marketing your business in profound terms.

CPU OFFERS MBA OR Ph.D. LEVEL COURSES FOR NEW TRAVEL AGENCY FRANCHISE OWNERS You have your business plan already outlined. You just signed all the papers to start a travel agency. You are so excited to be starting your own travel agency franchise, still not believing what you are getting for under a $10,000 dollar franchise business investment. You are relieved that your solidified travel agency investment did not include "give me the cash" and leave you to make it a success all on your own as some startups do. Now, you are excited because school starts tomorrow…Cruise Planners/American Express, Travel Agent University Program. This dynamic program is your next step to success in the travel agency business.

Cruise Planners/American Express, the nation’s largest home-based travel agent franchise network in the cruise industry, announced they will add new industry experts to its Cruise Planners University (CPU) sophomore class curriculum beginning in March. The online travel agent educational platform provides access to vigorous training courses, social networking opportunities and the ability for agents to gain the Cruise Planner Experts Certification (CCPE).