Innovative Travel

Awards recognize original marketing campaigns and innovative travel agent training tools

Cruise Planners/American Express, the nation’s largest home-based travel agent franchise network in the cruise industry, today launched eREZSM, the company’s first web-based customer relations management program that allows agents to organize and store in-depth client information in an easy to navigate system accessible from any computer or smart phone with Wi-Fi.

FORT LAUDERDALE, Fla. - In celebration of its 15th anniversary, Cruise Planners/American Express, the nation's largest home-based travel agent franchise network in the cruise industry, has launched a new, integrated marketing campaign titled "Cruisitude" enabling Cruise Planners agents to showcase the flexibility, customization and sheer fun of cruising.

FORT LAUDERDALE, Fla. — Cruise Planners/American Express, the largest home-based travel agent franchise network in the cruise industry, unveiled its completely redesigned franchise management system at CLIA’s Cruise3Sixty on Friday, April 3.

CORAL SPRINGS, Fla. - Cruise Planners/American Express is celebrating its 15th anniversary in 2009 with a new logo and branding offering a fresh, updated look for one of the travel industry's top host agencies. Designed by the award-winning Cruise Planners/American Express internal marketing design team, the updated logo and branding were unveiled recently to the entire network of 725+ Cruise Planners/American Express agents to rave reviews. The new look is featured in the company's new 2009 ad campaign, with full integration across all print and online marketing materials and customer touchpoints currently ongoing.