CORAL SPRINGS, Fla. – Jun. 23, 2023— Cruise Planners continues to pave the way in the field of technology and was recognized at the 5th annual Franchise Innovation Awards in Atlanta, GA during the Franchise Customer Experience Conference. The company took home the coveted “Most Innovative Use of Technology: Products” award for their patent pending LivePlanner™ tool that they unveiled in November 2022 at their annual convention. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.
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“It is an incredible honor to be recognized for the undisputed talent of our technology team,” said Michelle Fee, CEO & founder of Cruise Planners. “LivePlanner™ is a gamechanger and will help our advisors deliver the best experience they can for their clients and we’ve only seen the beginning.”
An independent jury of judges evaluated the innovation and objective of each of the more than 150 entrants, and we’re proud to say that we were one of the 22 recognized. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.
Twenty-two winners were chosen from among the four categories. Each winner will be profiled in Franchise Update magazine.
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Cruise Planners’ LivePlanner™ is the first interactive vacation planning tool of its kind within the travel industry. Hosted within Cruise Planners’ proprietary business management software, CP Maxx, LivePlanner™ gives franchises the opportunity to complete a live walkthrough of vacation options with their clients. These options include cruise itineraries with all major cruise lines, all-inclusive resorts, custom vacation packages, and more. With Cruise Planners advanced technology, there will be even more travel options available to advisors as the program evolves.
- Cruise Planners agents have had thousands of sessions since launching in 2022
- Average sale is 26% higher than a traditional sale without the use of LivePlanner™
- The average close rate is above 45%
“I’m immensely proud of our team for consistently creating tools and applications that make a tangible difference for our advisors,” said Brian Shultz, CIO. “We always want to be one step ahead of their needs and continuously innovate to have more great things coming down the pike for them, so stay tuned.”
