How National Press Drives Lead Generation for Travel Agents

Black Travelers, what’s on their radar and where will they choose to spend over $109 billion of estimated revenue? We talked to a few of our most successful black franchise owners, Isaiah & Deborah Banks, Leslie Richardson and Val Dorsey about what destinations black travelers are interested in for 2022. According to the Mandala Research Firm, 17% of African Americans take one or more international trips and travel locally more than six times per year. That equates to over $109.4 billion dollars in travel and an untapped market with an exponential amount of potential for advisors to lean into.

There are times when the search for new clients hits a standstill, making business expansion seem like an uphill battle. If you're feeling stuck, you're not alone. Fortunately, we've got resources to help pull you out of the slump. In a recent digital session, industry leaders Theresa Scalzitti, Chief Sales Officer at Cruise Planners, and Jim Forberg, Chief Operating Officer at Unicomm, share actionable insights on how to tap into new client bases. Whether you're a new or veteran franchisee, we strongly encourage you to invest an hour of your time to gain a wealth of ideas that could serve as the catalyst for your business growth. Scalzitti and Forberg are top industry experts with proven strategies to drive sales. Their insights could provide that elusive idea or message you've been searching for to advance your business. Sponsored by the NY Travel and Adventure Show, the interview is a treasure trove of strategies that could provide the much-needed spark to revitalize your business. Just an hour of your time can open the door to a myriad of opportunities that can significantly impact your client base and revenue. Don't miss this chance to equip yourself with the tools you need to seize new clients and prosper in a market that's showing robust demand. Take the time to listen to the insights from leading industry figures and jumpstart your business today.