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Wave Season Signals: What Luxury and Europe Cruise Demand Means for Travel Entrepreneurs

Michelle Fee

February 17, 2026

Wave Season Signals: What Luxury and Europe Cruise Demand Means for Travel Entrepreneurs

What is Wave Season? Wave Season is the peak cruise booking period that typically runs from January through March, when cruise lines offer their strongest promotions, incentives, and early booking deals, and travelers plan vacations for the year ahead.

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