Scott Koepf

Vice President of Strategic Development

Scott Koepf is Vice President of Strategic Development with Cruise Planners supporting the growth of the Cruise Planners® network by leading the Training and Events teams and exploring new opportunities for strategic development. Once you meet Scott, you will see his natural motivational training style that inspires and impacts sales.

Scott joined Cruise Planners with more than 30 years of experience in the travel industry and he started as a travel franchise owner, eventually becoming president of that organization, so he knows what it takes to be a successful franchisee. He is a travel agent advocate and loves helping each Cruise Planners® franchisee achieve their goals. His commitment to travel agents runs deep as Scott is a well-known industry icon who serves on many supplier and industry advisory boards and is a highly regarded motivational speaker.

Scott is a globetrotter with a passion for entertainment…and entertaining. He’s a trained opera singer who still performs in musical theatre productions, so it’s no wonder they call him the “Singing Salesman.” However, to balance his theatrical bent, Scott was a football player and writes a regular article in an industry publication where he is known as the “Sales Coach.” His extensive knowledge of Sales and travel retail operations are now focused on helping each and every Cruise Planners Franchise reaching its full potential.


Hometown: Berkeley, California

Favorite Vacation Spot: Anywhere with a great beach

Bucket List: Skiing the Alps

My Cruisitude® Definition: Living life to the fullest!