Coral Springs, Fla. – July 13, 2011 – Cruise Planners/American Express, the nation’s largest home-based travel agent franchise network in the cruise industry, announced its partnership with Honeymoonwishes.com, an online registry provider, to create a travel registry website for honeymoons and other celebratory travel. The registry will link directly from a Cruise Planners/American Express travel advisor’s website to their own branded registry tool powered by Honeymoonwishes.com or Celebrationwishes.com.
Engaged couples can book their honeymoon travel with a Cruise Planners advisor and register for their honeymoon trip and activities as wedding gifts directly on the advisor’s travel registry website created by Honeymoonwishes.com. In addition, couples can create a personal website to share their story, upload photos and send announcements directly from the advisor’s site. The link is a personal URL created for each individual Cruise Planners advisor.
“This partnership is a big step for us because it is the first time we are providing both registries to more than 700 travel advisors, all from one travel franchise company,” said Kristen Stark, creator of Honeymoon Wishes, Inc. “Our product provides such a unique service to the consumer and I am elated to partner with Cruise Planners/American Express who is known for their service and professionalism. Introducing this to their clients will offer strong support for our business model and increase their clientele through the registry usage.”
To increase traffic to a Cruise Planners advisor’s website, the registry homepages are labeled with their contact information along with banners that link directly to advisors’ websites. Home Office is providing advisors with a fully integrated toolkit to learn about the niche and market such as destination wedding and honeymoon brochures, customizable flyers, e-cards, press releases, trade show banners and study courses on Cruise Planners University geared toward teaching advisors about the increasing market of honeymoon travel and wedding destinations.
“Honeymoon travel and destination weddings are a very important market, and Cruise Planners wants to go above and beyond to make the experience a memorable one for each client,” said Vicky Garcia, senior vice president of sales and marketing for Cruise Planners/American Express. “We have also seen a large number of people taking a vacation to celebrate a special event in their lives. It only makes sense to provide this service for those wishing to register for a babymoon, anniversary or milestone birthday trip. By adding both registry tools for our advisors, it sets them apart from the competition by providing another level of service to their clients.”
Since 2003, HoneymoonWishes.Com, a California Corporation has provided the tools to create bridal registries centered on honeymoon specific gifts and experiences. Wedding guests enthusiastically participate by purchasing experiences for the couple’s honeymoon. Many of today’s wedding couples simply do not need the household items typically found on registries. HoneymoonWishes.Com is now the #1 honeymoon bridal registry in the U.S. and Canada serving over 100,000 wedding couples a year. Even global travel brands such as Carnival Cruise Lines, Couples Resorts, Sandals, Royal Caribbean Cruise Lines, Starwood and over 108,000 travel agents around the world use HoneymoonWishes.Com as their exclusive registry provider.
About Cruise Planners/American Express
Cruise Planners, an American Express Travel Services Representative, is the largest home-based travel agent network in the cruise industry with more than 700 franchise owners across the country that independently book cruises and associated travel. Named No.1 Cruise Tour / Travel Agency by Entrepreneur magazine for the past eight years, Cruise Planners positions franchise owners for success by providing them with innovating marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives.
Headquartered in Coral Springs, Fla., Cruise Planners has achieved top producer status with every major cruise line. Accolades include Agency of the Year from American Express (2010), Royal Caribbean International Home-Based Partner of the Year (2007 – 2010), Norwegian Cruise Line Home-Based Agency of the Year (2010), Southeast Region Travel Agent Partner of the Year from Celebrity Cruises (2010), four coveted Magellan Awards from Travel Weekly in 2010, American Express Travel Representative Excellence Awards (2004 – 2010), Globe Award from American Express Vacations (2010), Globus Family of Brands Premier Agency Partner (2010), Platinum Circle Member with Viking River Cruises, and Regent Seven Seas Cruises Top Producer (2009). For more information, please visit www.cruiseplannersfranchise.com.
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