Why Married Couples Thrive as Business Partners

Why Married Couples Thrive as Business Partners

Looking for the Right Partner to Go into Business With? Consider Your Spouse

Many people say in order to have a successful business you need to be able to discern specific character traits about someone you may consider for a business partner. Once you have the perfect partner, these traits combined with your own should grow all of your business endeavors together.

At Cruise Planners®, part of our mission is to provide the right technology & marketing tools to create high-touch travel service experiences for clients on behalf of our franchise travel agents. Through exemplary leadership and the accolades to prove it, Cruise Planners® uses this strategy. Many travel agents have as well and have decided to go into business…with their significant others.

“What better person to scrutinize for a travel partnership than your own spouse,” said Michelle Fee, CEO of Cruise Planners. “Many of our travel agents have taken advantage of this because they find complimentary character traits for a business partner in their life partner.”

Some start together, others train together with one partner taking the lead on growing the business with the goal of fully transitioning in the coming years.

According to an article from Business Insider and a “sermon” Warren Buffet gave to MBA students at the University of Florida, he looks for “intelligence,” “energy,” and “integrity” when hiring someone to work for him. “And if they don’t have the latter, the first two will kill you.”

From inspiration of Buffet’s idea, if your spouse brings high energy, high intelligence and high integrity to all parts of your life, your quality of work together will always align with high-touch efforts when working with your clients.  Here, we explain to you why it works:

High Energy -

In a relationship, most of the time opposites attract, or at the very least, couples tend to balance each other where they are weakest. This is perfect in running a joint travel franchise world because they can equally hold each other accountable for different roles in handling the day-to-day tasks a travel business entails. One partner may bring high energy to the franchise, this person is the face of the company and focuses on selling to clients while the other handles behind-the-scenes operations such as technology and collecting payments. A couple can be the perfect yin-yang dynamic in business.



turn challenging tasks into rewarding, travel business opportunitiesHigh Intelligence -

In any partnership, romantic or otherwise, each person brings in a set of unique skills or expertise. It’s helpful to have a partner’s second opinion on a major project or someone to approach problem-solving from a fresh perspective. In a marriage, you tend to respect your partner’s opinions and that can formulate a synergy as you work together to run your travel agent business. Your partner can encourage you to meet your goals and turn challenging tasks into rewarding, travel business opportunities. They can remind you why you’ve committed to a business together… and a marriage.



The most important factor in operating any business partnership or running a multitude of franchises for sale is that you trust one another High Integrity -

The most important factor in operating any business partnership or running a multitude of franchises for sale is that you trust one another in your ventures and also, admire each other’s character. Having this synchronicity allows you to trust your partner can operate business effectively if you’re taking a sick day. This is proven to work time and time again because spouses become a team, in work-life or at home, which also makes work seem more enjoyable.

Cruise Planners® has a multitude of travel agents whom are successfully married and have thriving businesses. It is important to note not all partnerships will make the perfect duo for running a successful business–even if it is one of the most profitable franchises–and that’s OK. Some may choose to go into business with their best friend and some may find they work better on their own terms. The best thing about the Cruise Planners® travel franchise model is that its designed for you to succeed, no matter what that may look like.

Be sure to read some of our franchisee testimonials and why choosing Cruise Planners,® one of the lowest cost franchises out there,  was the best decision they ever made. Start a Travel Agency Franchise with Cruise Planners®, an American Express Travel Representative today!


What Facebook’s New Algorithm Means for Travel Agents

Cruise Planners® Proves Mark Zuckerberg’s New Changes Can Still Drive High-Touch Results on the Social Platform

Social media has changed the way consumers interact with brands, media and each other. In fact, the average person will spend nearly two hours (approximately 116 minutes) on social media every day, according to an infographic published by Social Media Today:

To stay relevant in this ever-changing world, a travel agent needs to be up to speed on the latest and greatest social media trends, but it’s hard to stay ahead of the curve when the game keeps changing. For instance, just this year Facebook announced a major change affecting its algorithm that will place more value on “meaningful social interactions" versus finding "relevant content,” according to CNBC.

What Facebook’s New Algorithm Means for Travel Agents

These changes are expected to roll out in different phases over the next several months. Here are a few key questions you should be asking yourself to maintain a top-performing travel agency franchise as these changes are being implemented.

  1. What does this mean for small business owners?
  2. This is yet another way that Facebook is trying to monetize its platform. Facebook continues to evolve and wants companies to start buying ads, boosting posts and investing in pre-roll ads (or ad breaks). Facebook is simply exploring to see how they can maximize profits as a public company. Think: it’s a pay-to-play world out there for brands since small and big companies alike are competing for the same Facebook audience. Therefore, the best practice is to continue following the general marketing rule to diversify with other avenues to obtain a complete marketing mix. Also, it’s important to remember as an independent travel agent, be sure to use Cruise Planners’ eSource for your customizable and shareable templates, tools and other resources that will help you engage with your targeted markets on social media when utilizing Facebook in search of travel business opportunities.

  3. What does this mean for my clients and travelers?
  4. It’s definitely a great move for Facebook users, since user-generated content will be priority. Social media’s original focus remains; it’s about authentic and genuine engagement, so clients and travelers will use their personal pages to engage with those they like. To avoid being filtered out with the clutter, travel agents should continue to use social media to paint the picture that they are a traveler first and that they sell travel – through their personal profile pages.

  5. How can travel agents still drive engagement?

Social media is all about quality, not quantity––and driving genuine engagement on both personal profile pages and brand pages. Savvy travel agents can start asking their followers to choose “See First” in the newsfeed preferences to make sure they always see posts from their favorite pages. They can use their brand pages as a reference point for contact info, engagement through the CP Social marketing program and to pay for targeted ads to attract new clients who aren’t already connected via Facebook.

To diversify your marketing mix, a travel agent should have a technology platform that matches the best of marketing with strategic insights. Overall, travel agents should not rely solely on a social media presence to grow their travel franchise – it should be part of a complete marketing mix with traditional media, marketing materials, public relations, events and more. Cruise Planners® provides its network of home-based travel agents a variety of travel agent technology tools to help them promote their business with automatic and hands-free marketing, the right technology and easy-to-use mobile apps and Artificial Intelligence so travel agents can focus on selling travel.

With the right franchise partner, travel agents can remain competitive and ahead of the curve when it comes to social media opportunities. Visit the Cruise Planners® franchise website to find out more about one of the best travel franchises to own today!

Cruise Planners CEO, Michelle Fee, Shares Travel Trend Insight with The New York Times

The New York Times recently published an article featuring Cruise Planners CEO and founder, Michelle Fee discussing “skip-gens,” a popular travel trend where grandparents take the grandchildren on vacation without the parents in tow. Michelle also noted cruise lines are expanding their travel services for families with special needs, such as Royal Caribbean International’s dedicated services for autistic children.

Cruise Planners is the go-to resource for what’s hot in travel for the industry’s leading publications. We’ve managed to do this because our Home Office Team develops research, training and resources for travel agents in mind, so they are well-equipped to make a profit as a Cruise Planners® travel agent. What can you expect as a Cruise Planners franchisee? One of the strengths of Our Home Office Team are our business development coaches who train and cheerlead for each agent. We are laser-focused on the success of our travel agents.

skip-gens, a popular travel trend where grandparents take the grandchildren on vacation without the parents in tow

Not to mention, Cruise Planners® is led by experienced leaders who have built our business-in-a-box model – designed for people with limited travel industry experience – and are recognized for their commitment to innovation and raising the bar as leaders. We recently added, Scott Koepf, formerly of Avoya Travel, to our Cruise Planners executive team as Vice President of Strategic Development to further our commitment to agents as he will continue working on strengthening efforts to our training, travel agent certification requirementsfor independent travel agents.

The best is yet to come as the travel industry is always growing and evolving. As more and more cruise ships are entering uncharted waters and more people vacationing now than ever before, this is the opportune time to learn how to start a travel agency and become part of one of the most profitable franchises to date.

Attention Extraordinary Women: Find your Franchise Fit with Cruise Planners

On International Women’s Day 2018, we recognize the hard-working, game-changing, incredible women that make up the CP Family, including Cruise Planners travel advisors, Home Office Team members and travel industry partners. Michelle Fee founded Cruise Planners in 1994 and continues to run the company as CEO alongside Vicky Garcia, COO and co-owner, and Theresa Scalzitti, VP of Sales and Marketing. These women, along with the entire executive team, have made Cruise Planners one of the Top Women-Owned Businesses in South Florida by the South Florida Business Journal.

The Cruise Planners business model is recognized as a Top Franchise for Women by Franchise Business Review. As a Cruise Planners franchisee, you can work from home – or better yet, work from anywhere – as you build your business in a way that works for your life and schedule. This flexibility will let you be present for all of life’s greatest moments from school plays to girls’ getaways, the only boss you’ll have to clear your schedule with is YOU.

Michelle Fee, CEO alongside Vicky Garcia, COO and co-owner, and Theresa Scalzitti, VP of Sales and Marketing

Best of all, whether you’re a seasoned business pro or new to entrepreneurship and travel, Cruise Planners is here to support you. From the initial onboarding that includes a 6-day in-person training in Fort Lauderdale, Florida to ongoing trainings and supports that includes Cruisitude Academy, available 24/7, and coaching calls with your dedicated business development coach.

Learn more about starting a work-from-home travel agent career and how Cruise Planners gives you the freedom to pursue your passion for travel by signing up for a webinar or downloading our free brochure.