CORAL SPRINGS, Fla. – Cruise Planners/American Express is celebrating its 15th anniversary in 2009 with a new logo and branding offering a fresh, updated look for one of the travel industry’s top host agencies. Designed by the award-winning Cruise Planners/American Express internal marketing design team, the updated logo and branding were unveiled recently to the entire network of 725+ Cruise Planners/American Express agents to rave reviews. The new look is featured in the company’s new 2009 ad campaign, with full integration across all print and online marketing materials and customer touchpoints currently ongoing.
Vicky Garcia, Senior Vice President of Sales & Marketing at Cruise Planners/American Express, commented on the new logo, saying: “We are extremely excited to kick-off the New Year with a great new look. The strength of our brand is tied in large part to our affiliation with American Express, so featuring the iconic blue box’ was a must. Our new logo effectively highlights our core strengths as never before, giving our agents the type of enhanced credibility that attracts incremental customers and sales.”
The new look and campaign are just the beginning of a yearlong celebration at Cruise Planners/American Express, with a variety of sales promotions, recruitment initiatives, and special events planned around the company’s 15th anniversary. The celebration will culminate at the 2009 Cruise Planners/American Express annual convention.
“We’ve always placed a high premium on providing our agents with a strong, memorable brand to go along with the industry’s best business development and management tools and support,” said Michelle Fee, CEO of Cruise Planners/American Express. “Our new logo builds upon that tradition, and really speaks to the optimism we have for 2009 and beyond despite the economy.”