Michelle Fee

CTC, Chief Executive Officer and Co-Founder

Michelle Fee, CTC, Chief Executive Officer and Co-FounderHead Cheer Leader

Michelle Fee co-founded Friendship Travel, a full-service travel agency, in 1981 with her friend, Lynn Korn. After several successful years in business, Michelle and Lynn joined forces with industry veteran, Marvin Davis, to co-found Cruise Planners in 1994.

With just five franchisees in the first training class, Fee believed the newly founded Cruise Planners would create a new business model that would change the travel world.

She never looked back.

Today, as CEO of the nation’s largest home-based travel franchise organizations, Fee’s commitment to her Home Office team and nationwide network of travel consultants is undeniable. Under her leadership, Cruise Planners has empowered franchise owners for success through access to award-winning marketing programs, hands-on training and evolving technology, allowing them to operate efficient and competitive travel businesses in a fast-changing industry.

Miami, FL
Hobbies: Shopping for shoes!
Favorite Vacation Spot:
I’ve traveled a lot and have seen some amazing places in my life, but if I had to select a favorite, I guess I would have to pick Africa. I took a safari tour that was beyond any expectation I had envisioned.
Bucket List:
I’ve checked so many of them off already, but would love to go to Iceland.
Cruisitude™: Cruisitude is a way of life, one that most all Cruise Planners live by! My CRUISITUDE is at its best when I’m hanging out with our CP agents, at our convention, on an inaugural sailing, or anytime we all get together. The green machine comes out in all of us!
Fun facts:
-I was a high school state runner-up in track (hurdles)
-I married my high school sweetheart
-I love reality TV shows

Under Michelle’s leadership, Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 13 years. Michelle sits on the advisory boards of Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises and the Cruise Line International Association, as well as the Executive Forum for Carnival Cruise Lines.

Fee’s business and marketing prowess has been acknowledged with recent accolades including: the Ultimate CEO Award, South Florida Business Journal 2014; Cruise Lines International Association, Inc® (CLIA) Hall of Fame; "Top 25 Most Extraordinary Minds" in sales and marketing by the Hospitality Sales & Marketing Association International (HSMAI); Stevie Awards Top Women in Business finalist in the "Best Entrepreneur;” "Top 25 Most Influential Business Women," South Florida Business Journal; Travel Agent magazine’s most "Powerful Women in Travel;" and "Travel Agent of the Year" by Travel Trade magazine.

As a standout marketer specializing in multi-generational travel, cruise industry education, moms in the workforce and franchise ownership, Fee has earned spots on the advisory boards for: American Express Travel, Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises, Cruise Lines International Association, Inc® (CLIA) and Carnival Cruise Lines. In 2015, Fee was selected to be the godmother of AmaWaterways’ newest ship, the AmaSerena.